Senior counsel for consumer goods companies entering or accelerating across the Middle East and Asia Pacific — from strategy through to execution.
"My edge is execution across complexity: new markets, broken organisations, underperforming GTM models, and teams that need rebuilding."
Twenty years leading FMCG operations across the Middle East and Asia Pacific have shaped a distinctive approach — combining the rigour of global multinationals with the hands-on ownership of a founder. Whether stepping in as GM, COO, or strategic advisor, I bring full accountability and a track record of measurable results in complex, fast-moving markets.
From market entry and GTM design to organisational turnarounds and ERP transformations — practical, field-tested expertise across the full arc of international FMCG growth.
Designing and executing entry strategies across GCC, APAC, and frontier markets, with deep distribution and regulatory knowledge.
Full commercial ownership — from revenue architecture and pricing to brand investment and margin improvement.
Route-to-market redesign, distributor optimisation, and sales force capability building across complex geographies.
Manufacturing setup, logistics hub design, OEM partnerships, and supply chain readiness for rapid market scaling.
Leading digital and ERP upgrade programmes — restructuring organisations and improving efficiency by up to 60%.
Structuring and executing joint ventures, greenfield investments, and strategic partnerships across emerging markets.
Building and restructuring senior leadership teams; talent localisation; reducing expat dependency while raising performance.
Embedding governance frameworks, CSR programmes, and ESG standards across rapidly growing international operations.
"I bring the rigour of a large multinational with the hands-on ownership of someone who can step in as GM, COO, or CEO and run the whole operation."
Senior leadership roles with full P&L accountability at multinationals and high-growth local businesses across the Middle East, South-East Asia, and beyond.
Available for consulting mandates, interim GM/COO roles, advisory board positions, and keynote speaking across the FMCG and international business space.